ABOUT

Creative Director | Brand Builder | Storyteller

I create brands, campaigns and experiences that connect with people and drive meaningful engagement. With over 20 years of experience across beauty, wellness, luxury retail, fashion and purpose-led organisations, I have led brand transformations, integrated campaigns and creative teams through periods of growth and change. My work combines strategic thinking, creative leadership and audience insight to build distinctive brands, strengthen customer connections and create lasting impact. Whether evolving an established organisation or launching something entirely new, I believe the strongest creative work starts with understanding people.

Selected expertise:
Brand Strategy | Creative Direction | Integrated Campaigns | Content & Storytelling | Retail Experience | Team Leadership | Audience Engagement | Brand Transformation